In recent years, ATV have often been faced with precarious financial situations. In August 2011, ATV announced a series of big moves through the release of several programs produced in-house. Now, a new turbulence erupted, as ATV filed for bankruptcy yesterday afternoon. ATV’s majority shareholder, Tsai Eng Ming’s subsidiary, Norwares Overseas Inc. applied for ATV’s bankruptcy at the Hong Kong High Court .
In 2008, Taiwanese billionaire, Tsai Eng Ming, Chairman of Want Want Group, injected cash assistance into ATV to become its majority shareholder. Despite this, ATV was rumored to be on the brink of bankruptcy once again in 2010. ATV’s two majority shareholders, Tsai Eng Ming and Payson Cha, had an open war of words last year over the company’s equity issues.
How will the filing of bankruptcy impact ATV? A representative from ATV responded, “Mr. Tsai’s company’s $150 million HKD in convertible bonds and interest were returned last year, while Mr. Tsai applied for a court injunction prohibiting the release of $23 million in convertible bonds of the company. Now, Mr. Tsai used these grounds to withdraw his stake from ATV. For the sake of the overall situation, ATV agreed to let Mr. Tsai redeem this portion of the funds.” According to the interpretation of a legal professional over the matter, under Hong Kong law, shareholders can apply for bankruptcy on the grounds of insolvent funds, regardless of how many shares were held.
Repeated Financial DifficultiesA reader revealed that ATV did not pay outstanding lease amounts on the automobiles used by the ATV news department. If ATV did pay the vehicle lease amounts by the deadline this weekend, the automobiles will be towed away. ATV’s Public Relations department did not respond on the matter. On September 29th, ATV released an internal circular that due to the local typhoon, employees’ monthly paychecks will be postponed from September 30th to October 3rd. An ATV Public Relations spokesman explained that the remittance came from the mainland, thus the issuance of employee paychecks were delayed due to the typhoon occurrence.
In addition, there were rumors that more than a dozen ATV production staff were poached [by another television station]. Yip Ka Boa stated, “In the past, there were also employee departures, however, no one paid attention to the matter. ATV will not take the situation lightly, but will instead strengthen the scriptwriting department. As to whether salaries will be increase in order to retain employees, this will be dependent upon the circumstances. We do not wish to increase salaries simply due to the departure of staff. The company already made annual pay adjustments in the middle of the year.” Asked whether ATV will follow TVB’s issuance of letters to employees warning of the poaching crisis, Yip Ka Bao noted that each company had its own practices. Since the licenses for the three free television broadcasting stations have not been issued yet, ATV will not heed other television stations’ practices.
Amidst Increased Competition, A Bleak Future Ahead for ATVIn the past decade, equity disputes at ATV persisted and coupled with frequent high-level management changes, ATV was at disadvantage in competing with rival, TVB. ATV now faced another heavy crisis ahead. Due to the Hong Kong government’s intention to expand free public television, urban telecommunications, as well as cable broadband, free television licenses were announced in December 2009 to become available.
Currently, Hong Kong had two free television stations, ATV and TVB, along with four fee-based stations. Three new free television broadcasting stations are expected to enter the market in 2012, including Ricky Wong’s City Telecom, Richard Li’s PCCW, as well as I-Cable TV.
The increase in competition in the free television broadcasting market may pose additional financial difficulties for ATV. Associate Professor, Feng Ying Qian at the City University of Hong Kong School of Journalism and Communication, noted,
“ATV was different from TVB and Shaw Brothers in the aspect that ATV did not have real estate and other fixed assets.” ATV shareholder, Payson Cha, openly stated that free competition in the television broadcasting industry was a negative development for ATV. Mr. Cha stated,
“For the audience, more competition and more choices are good things. However, for ATV, it was very bad.”Source: Sohu.com
Translated by: Jayne @
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