J.Estina is apparently benefiting a lot from Girls’ Generation’s endorsement as proven by the special store opening event on November 5th at Lotte Mall, where Girls’ Generation autographed bags were sold out within ten minutes.
The bags, which were chosen by the members of Girls’ Generation, attracted a lot of attention since J.Estina started advertising and promoting them. The bags, known according to the members’ choices such as “Yoona’s backpack” and “Taeyeon’s backpack”, are popular among customers from students to adults. It is even known that people pre-order those bags.
Song Ji-won from J.Estina’s marketing department stated, “Many J.Estina customers and Girls’ Generation fans came into the store and bought the autographed bags immediately the moment our store in Lotte Mall opened. We want to share this opportunity with more people, thus we prepared another event with a bag chosen by all nine members together.”
This special promotion will take place on November 19th at 10.30am at the J.Estina handbag store in Lotte Mall’s Jamsil store.
Credit: newsprime.co.kr
Translated by: Taengfan@fanwonder.com
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