Eason Chan’s new film promotes on microblog

Director Patrick Kong (Yip Lim Sum), Eason Chan Yik Shun, Rene Liu (Lau Yeuk Ying), Bai Bing and Harlem Yu Ching Hing yesterday attended a Beijing press conference and premiere of the film MR. & MRS. SINGLE (YUN FUN NAM NUI). Yip Lim Sum at the press conference performed for the first time as he sang TEN YEARS with Chan Yik Shun.

The film also uses the most popular current trend "microblog" to begin an all new film sales format as it designed the first on and off line interactive "micro premiere". The organizer on the official mircoblog started with the discussion topic "When love encounters survival, which would you choose", anyone who after posting personal love view and forwarding it to more than five friends would be eligible to be one of 50 who would participate in the premiere.

Source: mingpao
Translated by: HK Morning

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